Digital launch of Google Gemini and McLaren F1's British GP livery. This campaign had everything: heritage (the livery was based on McLaren’s...
Hi, I'm Tooba
People-first storyteller with a passion for culture and social impact.
Partnerships Manager
Featured Work
Some of the selected work from the portfolio.
Experience
Career moments
2026- Present
Partnerships Manager
DESCRIPTION-Partnerships Manager, Gemini. Leading partnerships and campaigns across sports and music, including with McLaren F1 team and Coachella.
2024-2026
Social & Cultural Marketing Manager
DESCRIPTION-Activations & Engagements (Cultural Marketing), Google Pixel. Leading content campaigns for Google Pixel across cultural programs and partnerships including with Coachella, NBA, WNBA, NWSL, McLaren Formula 1 team, and The White Lotus, focused on building premium brand equity via fandom and growing product ecosystem.
2022-2023
20%, Artist Partnerships & Cultural Marketing
DESCRIPTION-20%, Artist Partnerships & Cultural Marketing
2021-2022
Associate Product Marketing Manager, Pixel & Nest
DESCRIPTION-Associate Product Marketing Manager, Pixel & Nest
2020-2021
Intern. Human Rights Watch
Human Rights Watch
2020-2021
Intern, Space Platforms & Payloads
Boeing
Space platform integration and payloads assistance.
2018-2020
Data Analyst & Research Assistant
UC Berkeley Center on the Politics of Development
Research diagnostics and political development data synthesis.
2020-2021
Jr. Communication Strategist
Goodby Silverstein & Partners
Core advertising brand and communication strategy execution.
2023-2024
Product Marketing Manager, Global Pixel Campaigns
DESCRIPTION-US Social & Cultural Marketing, Pixel | 20% Artist Partnerships & Cultural Marketing
Background
Professional journey
About Me
Product Marketing Manager at Google driving global campaigns across US Social & Cultural Marketing for Pixel. People-first storyteller with a passion for culture, social impact, and experiential brand strategy.
Interests
Social impact, inclusive marketing, diversity and equity in tech, making and listening to music, Formula 1, breakfast foods, arts & crafts
Languages
English, Spanish (intermediate), Urdu (colloquial), Arabic (beginner)
Skills
Digital & IRL marketing, product management, creative problem solving, social media marketing, data analysis, media planning/buying, Adobe Creative Suite, Google Campaign Manager, HTML/CSS
Publications
Development and Validation... Investigative Ophthalmology & Visual Science, Vol. 61, 4581 Explosive Remnants of War... Director, 2018 National High School Model UN Conference
Education
University of California, Berkeley B.A. Political Science, Minor in Public Policy Summa Cum Laude, Dean’s Honor List (2018 & 2019), Phi Beta Kappa & Pi Sigma Alpha Honors Society