TOOBA WASI

Timeline

Portfolio and experience as one chronological stream

Timeline by company

2022 - Present

Role

Google

Partnerships Manager

DESCRIPTION-Partnerships Manager, Gemini. Leading partnerships and campaigns across sports and music, including with McLaren F1 team and Coachella.

2026

🏎️  Google Gemini x McLaren F1 Team Partnership - New Livery

Digital launch of Google Gemini and McLaren F1's British GP livery. This campaign had everything: heritage (the livery was based on McLaren’s first-ever car, the M2B), a meaningful story, custom helmets, topped off with a live fan event in London. 2- Digital launch of Google Gemini and McLaren F1's British GP livery. This campaign had everything: heritage (the livery was based on McLaren’s first-ever car, the M2B), a meaningful story, custom helmets, topped off with a live fan event in London. 3- Digital launch of Google Gemini and McLaren F1's British GP livery. This campaign had everything: heritage (the livery was based on McLaren’s first-ever car, the M2B), a meaningful story, custom helmets, topped off with a live fan event in London. 4- Digital launch of Google Gemini and McLaren F1's British GP livery. This campaign had everything: heritage (the livery was based on McLaren’s first-ever car, the M2B), a meaningful story, custom helmets, topped off with a live fan event in London.

2026

Google Pixel @ Coachella

Developed experiential environmental branding for 500+ attendees.

Role

Google

Role

2026

Google Pixel x McLaren F1 Team Partnership

Spearheaded global visual assets across web and mobile surfaces.

2025

Google Pixel @ NBA All-Star Weekend

Combining the magic of Pixel with the culture of basketball and homage paid to The Bay. From fun challenges at NBA Crossover to an immersive Pixel House and Players Lounge. 🏀 Pixel House: We hosted exclusive programming featuring #TeamPixel talent and industry partners like A'ja Wilson–celebrating the intersection of Bay Area culture, technology and basketball.  🏀 Pixel Perfect LeagueFits Cover Photos: We gave fans the opportunity to try out a Pixel and experience ASW-themed, AI-enabled Camera and Gemini Live features, including an exclusive chance to create a personalized SLAM LeagueFits magazine cover with a custom headline generated by Gemini Live. 🏀 NBA Crossover: Our Pixel Pro Shot Challenge dares fans to capture epic action shots while shooting hops and then turn them into personalized trading cards. Fun, right? 🏀Pixel Players Lounge: We curated a premium experience for players and industry leaders, featuring collaborations with YouTube creators, collaborations with agency partners like WME, and programming with The Female Quotient. 🏀 Community Impact: We teamed up with the NBA, Google.org, and People Ops to host educational programming, including intern orientations, tech activations, and career panels for HBCU interns and students. We’re empowering young people to lean into their passion by using great tech with these initiatives I couldn’t be prouder of. 🏀 Massive Reach: From OOH takeovers across SF to engaging media partnerships with TNT and SLAM, we made sure Pixel was unmissable. 🏀 Creator Collaborations: We launched limited edition Pixel 9-led collaborations with creators like Koolmac, showcasing the creative potential of our technology. I especially loved some of our bespoke fan experiences we led with partners including appearances from #TeamPixel partners Kelsey Plum and A’ja Wilson as well as event-led programming featuring Lethal Shooter and Chris Brickley. This weekend was a testament to the power of integrating technology with culture and community, and I'm incredibly proud of what we accomplished.

Role

Google

Role

2026

Pixel x NBA All-Star Activation

Led the core integration team for the live interactive display.

2023

Google Pixel x Grammys Partnership

Designed localized digital marketing layouts for retail partners.

Role

Google

Role

2022

Google Pixel 7 OOH Campaign

Crafted immersive motion graphics and microsite design systems.

2024-2026

Role

Google

Social & Cultural Marketing Manager

DESCRIPTION-Activations & Engagements (Cultural Marketing), Google Pixel. Leading content campaigns for Google Pixel across cultural programs and partnerships including with Coachella, NBA, WNBA, NWSL, McLaren Formula 1 team, and The White Lotus, focused on building premium brand equity via fandom and growing product ecosystem.

2023-2024

Role

Google

Product Marketing Manager, Global Pixel Campaigns

DESCRIPTION-US Social & Cultural Marketing, Pixel | 20% Artist Partnerships & Cultural Marketing

2022-2023

Role

Google

20%, Artist Partnerships & Cultural Marketing

DESCRIPTION-20%, Artist Partnerships & Cultural Marketing

2021-2022

Role

Google

Associate Product Marketing Manager, Pixel & Nest

DESCRIPTION-Associate Product Marketing Manager, Pixel & Nest

2020-2021

Role

Human Rights Watch

Intern. Human Rights Watch

Role

Boeing

Intern, Space Platforms & Payloads

Space platform integration and payloads assistance.

Role

Goodby Silverstein & Partners

Jr. Communication Strategist

Core advertising brand and communication strategy execution.

2018-2020

Role

UC Berkeley Center on the Politics of Development

Data Analyst & Research Assistant

Research diagnostics and political development data synthesis.